User-generated content is essential in any marketing strategy.
What is user-generated content?
Why is there such a hype around it? How can I use it to really increase my social media presence and engage more people? User-generated content (or "UGC") is a way of encouraging and repurposing people’s posts about your brand and using that content across your social media platforms.
So, this is useful for so many reasons.
It’s incredibly useful in developing brand advocates and brand ambassadors and people that obsess about your brand and become raving fans to their followers and their friends. It’s also a great way to increase your conversion process on your ads. So, if you’re running ad sets, having the last ad set as UGC is really effective.
But there’s so many ways it could be used.
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