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Why Your Marketing Messages Aren’t Working

There are a lot of people trying to sell you things on the Internet. Maybe you’ve found that you just can’t stand out from the crowd when trying to sell your own products.


So, how do you stand out from the competition? How do you get people to really listen to your message and trust you?


I like to take the approach that you have to be creative, but you can be ‘lazy creative’ or you can be ‘super creative’.


I am what you would call a very ‘lazy creative’. I am not an incredible graphic designer, but I am really good at being ‘lazy creative’.


So if you’re on a social media platform and it’s flooded with posts, flooded with brands trying to sell you stuff, competing with your friends trying to share stuff to you, you have to be really creative with your copy and your artwork in order to stand out from the crowd.


But you don’t need to make it difficult for yourself.


You can be ‘lazy creative’ and opt for the least crowded channel of communication.


What do I mean by ‘the least crowded channel of communication’? Basically, there’s where your customers are but advertisers aren’t yet.


This is great for two reasons:


1) it’s cheaper purely because there’s less demand in order to attract those customers.


2) it’s undervalued attention so you don’t have competition and people haven’t yet adapted to that channel, and also it’s just a great way to serve your customers in ways other people are not.


You might be thinking: “Surely it’s not that easy?”


Don’t get me wrong: it’s not easy.


You have to understand more about your consumers. You need to see the patterns of where they are rather than just clambering on the social media platform that the Internet currently says is right.


This is how TikTok emerged. This is how so many businesses grew.


Fun fact: I saw that Amazon is where it is in the world now because of its use of Google AdWords before everyone else hopped on the bandwagon.


Obviously, there are a lot more factors in that but I thought it was really interesting considering that when I usually bring up new social platforms or ways that aren’t exactly mainstream yet, a lot of people can get scared and say: “Oh, but I don’t want to be experimental - I’ll let other companies try it out first.”


No. You need to stop making excuses.


It’s time to be where your competition aren’t and it’s time to use the least crowded channel of communication.



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